Make Search Engine Optimization Work For You
Search engine optimizing your site is a must if you want to be competitive. Search engines provide consumers with a means to shop for just about anything, read up on new companies and perform research. Read on to find out how to get your site to the top of the search engine rankings.
In order to fully optimize your site, you must focus on keyword density. Avoid this by keeping keywords under 20% of your page total.
Using keywords as anchor text is an easy way to kill two birds with one stone. Your link should never read simply “click here”; this doesn’t benefit your search engine rankings in any way. A better option is to employ descriptive keywords for your anchor text. This makes your page seem more relevant to the search engine spiders, helping to boost your overall rankings as a result.
Header tags should be used vigorously. Sometimes these headers can be too big, but you can use CSS to change the size. Headers are great in that search engines use them to develop site rankings. Highlight the more important things with H1 and H2 options for tags.
Take the initiative to request that a non-profit or educational site link back to your site content. Having a link on a site with reputable source status gives a search engine more reason to view your site as having valuable and relevant information. Always post interesting content that will draw links from other reputable sites. These companies must find your content informative.
Don’t use Flash on your website if you want it to be search engine friendly. Using Flash will mean that you site takes longer to load and parts of it won’t get read by the search engine spiders and the text in Flash won’t make it into the index. To optimize a site for search engines, the content should be visible and easily accessible to search engine crawlers.
Part of increasing your page rank is continually working on it, updating content and always striving to make it better. Visitors won’t remain at your page unless they are getting what they want and need from it. Therefore, content is king.
Include keywords in each page’s URL. If the page URL contains things people aren’t likely to look up, the page isn’t likely to get a high ranking. It’s vital use to use keywords that people will search on that have relevancy to your site’s topic in order to boost rankings.
Make sure that you have a good description tag, so that search engines will direct your target customers to your website. These tags should not exceed 30 words. You should never go higher than 100 KB on the page.
Successfully optimizing your site for search engines may seem intimidating, but as this article has shown you, it doesn’t have to be difficult. Knowing the few basic principles that determine how the search engines work, can help you tweak your site to attract more visitors than ever. Before you know it, you’ll have a slew of new customers.